Stop the scroll — start the story.

Your PR Foundation

Prepare to build a solid PR plan and develop an understanding of media and digital leader needs.

This session is tailored to your organization or small business, is led by Rachel Thexton, and includes the following:

• Where are you now? Identify your most significant needs in relation to PR and communications, and who your top stakeholders/target markets are.
• An interactive slide show briefing on the media and digital landscape in your market, and their needs, setting the stage for how to best prepare a robust PR plan.
• A personalized briefing on media and digital leaders in your industry, how to develop relationships with these leaders, and the best way to approach them.
• What are your stories? How to identify your brand’s strongest stories and turn them into PR material that resonates.
• Discuss important upcoming initiatives and announcements, and how to best incorporate these into a PR plan.
• Your toolkit — what is required for your PR toolkit, with templates provided for each tool.
• Implementation — work with Rachel on one sample story and one sample announcement and how to best execute this with your new PR knowledge.
• One forty-minute follow-up virtual call, post-session, with questions and discussion after your execution has started.

Your PR Foundation and Being Prepared for Crisis

This session is tailored to your organization or small business, is led by Rachel Thexton, and includes the following:

• All of the PR Foundation items above.
• How to identify a potential threat to your brand’s reputation.
• Guidance on how to prepare a PR crisis plan, and what to do when there is a potential threat to your brand’s reputation.
• What to do and what to avoid in a time of potential brand crisis.
• Case studies from within your sector to illustrate the right and wrong way to respond to potential brand crisis.
• Determining when a PR professional should be brought on board for support.
• A one-hour follow-up virtual call, post-session, with questions and discussion, after your execution has started. Crisis and/or PR foundation can be discussed. This can also be broken down into two thirty-minute virtual calls at the time of your choice — your call never expires.

Social Media and PR

Engaging on social media with meaning and authenticity.

This session is tailored to your organization or small business, is led by Rachel Thexton, and includes the following:

• Discussion on what social media platforms you are currently on, and where you should be.
• Identifying your social media presence, what value you are offering online, and how to evaluate and implement best practices.
• Evaluate what is working, and not working, what metrics to consider most, and how to develop and post content that stops the scroll.
• Visuals — what types of visuals are most important, where they should be posted, and how they can be developed by your team.
• Social media dangers and how to avoid them.
• Social media bonuses for your brand and how to secure them with your PR knowledge.
• One thirty-minute follow-up virtual call, post-session, with questions and discussion, after your execution has started.