PR that travels beyond the headline.
Public relations for brands in Vancouver, across British Columbia and Canada-wide — connecting the dots between traditional news and social media.
Media outreach, media training and messaging — crafting the angles journalists want to publish across print, broadcast and online.
Explore →Culturally relevant campaigns for B.C.’s diverse communities, with outreach and influencer initiatives across Chinese and South Asian media, WeChat and Weibo.
Explore →Cinematic, in-house video and drone storytelling built for social and web. Content that stops the scroll, from ground to sky.
Explore →Social strategy, community management, online contests, audits and blogger and digital-influencer outreach so news travels further.
Explore →Host of Rachel Thexton Connects — authentic conversations with the media and digital voices shaping British Columbia.
Explore →Strategic communications planning and community relations — calm, considered messaging when the stakes are highest.
Explore →Also from Thexton PR: Photography · PR Sprint Sessions
Working with a PR firm.
What does a public relations firm do?
A PR firm builds and protects an organization's public reputation. Day to day that means earning news coverage through media relations, shaping key messages, managing social and digital presence, partnering with influencers and content creators, preparing for and responding to crises, and telling the brand's stories to the communities that matter. Where advertising buys attention, PR earns it — which is why earned coverage carries more credibility.
How much does PR cost in Canada?
It depends on scope: a one-time launch campaign, ongoing monthly media relations, and crisis support are priced very differently, and rates vary widely between large agencies and independent firms. Thexton PR builds custom proposals around each client's goals rather than one-size-fits-all retainers, and offers PR Sprint Sessions — one-day intensive training — as a lower-cost way for small teams to build PR capability in-house. Get in touch for a proposal tailored to your organization.
Do you work with clients outside Vancouver?
Yes. Thexton PR is based in Vancouver, BC and works with brands across British Columbia and Canada-wide — the firm's media relationships span local Vancouver outlets, provincial media and national press, plus multicultural media and digital creators across the country.
How is Thexton PR different from a big agency?
The business owner who meets with you to share a PR proposal is the same person who executes your campaign. Rachel Thexton brings 25 years of Canadian PR experience — seven at an agency, eighteen running her own firm — and works with clients directly, with no hand-off to a junior team. Clients get senior counsel, authentic media relationships and campaigns crafted for their brand, with a personalized touch.
How long does it take to see results from PR?
Some campaigns land coverage within days — a strong, timely story pitched to the right journalist can move fast. Sustained visibility, though, is built over months: media relationships compound, stories build on each other, and search engines and AI assistants increasingly surface brands with a consistent public record. A realistic PR engagement plans for both quick wins and that longer arc.