Every story worth telling.

A Challenge to Companies Without PR in the 2026 Business Plan.

Photo taken by Rachel Thexton 5 Reasons Leaders S5 Reasons Leaders Should Consider a PR Strategy When you saw the photo attached to this article, you likely noticed it. Why? Perhaps because it’s an un…

Rachel Thexton Connects and Thexton Public Relations Featured in Vancouver Guardian.

Read full feature https://vancouverguardian.com/homegrown-business-rachel-thexton-of-thexton-public-relations/ Read full feature https://vancouverguardian.com/vancouver-content-creator-rachel-thexton/…

Opinion piece on B.C. school safety.

It was featured by Peace Arch News, Surrey Now-Leader, North Delta Reporter, and Cloverdale Reporter, and received coverage across multiple Metro Vancouver event outlets, amplifying the message throug…

The PR Campaign About Toast That Went Viral!

PR Flashback I am sometimes asked how one can “go viral”. The answer is that you cannot control this. The public, media, and social media communities latch on to certain stories and initiatives, and s…

Rachel Thexton’s recent opinion column for The Vancouver Sun on those struggling in Vancouver’s DTES community, and beyond, and BC’s failing recovery system, appeared in The Vancouver Sun online and print editions and also ran on Yahoo News.

Rachel Thexton recently shared her PR and communications expertise with Canadian Press business reporter Rose Saba. She discussed her thoughts on Canadian companies promoting their local roots in orde…

Videography and Drone Storytelling

Videography and Drone Storytelling for Social Media and Web Thexton PR’s in-house Videographer and Digital Director, Angel Araujo, is the Co-Founder and Producer for one of Vancouver’s top podcasts, R…

Rachel Thexton Writes Trending PR Piece on Canada Post Strike,  Drawing National Attention.

Rachel Thexton recently wrote a guest piece for top digital news website, Daily Hive, on the PR and reputation elements around the Canada Post strike. The feature ran nationally, trending on the Daily…

Angel Araujo- Digital Communications Consultant

With medical school almost complete in his birth country of Dominican Republic, Angel changed gears to a career focused on his passion for technology and the ongoing evolution of digital. Angel is a c…

PR Spring Highlights

This Spring has been incredibly busy, and rewarding, while working with a variety of real estate, nonprofit, and corporate clients on PR and communications, along with supporting social media campaign…

ACCESS- Aboriginal Community Career Employment Services Society

(ACCESS) PR and Communications Work Sample Thexton PR works with with Greater Vancouver based nonprofit organization, ACCESS, one of the most comprehensive urban Indigenous training providers in Canad…

Rachel Thexton shares PR expertise with The Canadian Press.

Rachel Thexton spoke with Canadian Press business reporter Rosa Saba about Canadian grocers and how PR mistakes have resulted in reputation issues within the sector. The article ran prominently in 30+…

Learn More About Urban Land Institute BC

Are you familiar with Urban Land Institute BC? I joined the organization as Communications Chair in late 2022. I have enjoyed working on developing concepts for, and executing, various panel events on…

<strong><em>Thexton PR</em></strong> Principal Rachel Thexton’s Podcast <strong><em>Rachel Thexton Connects</em></strong> Profiled on <strong><em>AnywhereVancouver.com</em></strong>

One-year in, and almost thirty in-depth discussions complete, podcast Rachel Thexton Connects was profiled this week by Vancouver digital news website AnywhereVancouver.com. While featuring top journa…

I am proud to present Part One of Thexton PR’s accomplishments in 2023.

Thank you to my clients, for your trust in me, and much gratitude to media and digital influencers for opening my emails and having confidence that I will provide what you need to do your work effecti…

Rachel Thexton Connects Season 2

22-Digital content creators, writers, and podcasters Evan Berger and Kevin Laferriere. TheDumbDads⁠ – stay-at-home-dads producing funny and relatable online parenting content that have over 1 million …

Diversity and PR

BC companies must prioritize the province’s multicultural demographics. PR consistently evolves. Professional development, research, and recognizing the changes in how people consume news, and share i…

Connecting with Authenticity.

Why I Started my Podcast. I have been working behind the scenes for twenty-three years helping my clients as they execute communication, and tell important stories, in front of the camera, at the micr…

<strong>BC Podcasts to Tune into</strong>

Canadians Listen to Podcasts More Than Ever. Rachel Thexton- Principal, Thexton PR Even with access to an abundance of information and entertainment, listening to podcasts has been growing in populari…

Rachel Thexton writes on “The Attack on News” and PR’s Next Move.

With newsroom closures and layoffs already looming over talented local journalists, new digital policies are now making it harder for Canadians to share and access news from media outlets. Rachel Thex…

I was recently invited to write about PR for <a href="https://www.linkedin.com/company/marketing-news-canada/">Marketing News Canada</a> by their brilliant leader <a href="https://www.linkedin.com/in/ACoAAAin4YYBoFSuOr8SzAj2IrFfPG1iOJ6VxhM">Darian Kovacs</a>.

Here is my piece on the value of PR and why every company needs PR as a part of their marketing plan. We Must Promote PR and how Valuable it is (marketingnewscanada.com)…

<strong>PR and ROI</strong>

Are companies missing out due to a lack of understanding of PR’s value? Rachel Thexton-Principal, Thexton PR Senior executives like data, sales increases, and clear metrics related to what is accompli…

A Final Letter to My Best Friend

Today is Saturday. It is a day when we would usually lounge around the house, enjoy extra treats, and maybe hit up a local park. It was raining today so I know that you would have preferred to stay in…

PR Training Sessions

As a PR professional with over two decades of experience, I have serviced a wide range of clients. I am also the owner of my own “small but mighty” PR business, Thexton PR. I have insight to share tha…

It’s Just a Dog

By Rachel Thexton I lost my 16-year-old best friend this week. As his heart stopped peacefully whileRay Charles played on the vet office computer in a dimly lit room designed forthese kinds of moments…

Racism is prevalent in Vancouver and this discrimination needs to stop immediately.

In this written piece, I speak to communications and crisis, while sharing the small amount of knowledge I have learned from Indigenous peers, but it’s best to learn more from Indigenous Canadians on …

<strong><em>Rachel Thexton Connects</em></strong>

In January, Thexton PR Principal Rachel Thexton launched a podcast called Rachel Thexton Connects with the goal of having meaningful conversations with people doing amazing things in Vancouver, those …

Loblaws Case Study

Thexton PR Principal Rachel Thexton drafted a column for top Canadian digital news outlet Daily Hive about the online consumer backlash due to the end of the Loblaws No Name product price freeze, and …

Rachel Thexton Connects Podcast presents authentic dialogue

280 characters is simply not enough to have meaningful dialogue, as some of us do via chats on Twitter. The division and judgment we are experiencing, and the stigmas we may be relying on to form our …

Is Blogging Dead? Miss 604’s Rebecca Bollwitt shares her experience, and trust me; blogging is alive and well!

In my first podcast episode, I talk with one of Canada’s top bloggers; Rebecca Bollwitt of Miss604.com. Rebecca was one of the first in the Canadian blogger scene, and during our conversation, she sha…

Issues Management

Within the PR and communications space, lies issues management. This is taking steps to resolve an issue before it becomes a crisis for a brand, whether it be a business, organization or individual. A…

Red flags: Five Indications that you are Considering the Wrong PR Agency or Consultant

As we enter a new year, companies may be considering incorporating public relations into their marketing plans, or perhaps they are considering a change in their PR service providers. PR is an importa…

Borrowell Case Study 2022

Thexton PR supported Borrowell with generating media and digital news profilefor their launch of Rent Advantage, while focusing on large urban Canadianmarkets.Thexton PR executed media relations, via …

Wesgroup Properties Case Study

Thexton PR works with Wesgroup Properties, providing the company with PRand communications services. Support includes building profile for thebrand, and its leadership team, while generating publicity…

2022 PR Highlights

2022 was a busy, successful, and fun year working with a diverse group of wonderful clients. Here is a sample of last year’s client success pieces. I wish that I could share it all! I continued my two…

Angel Araujo Heads North to Build His Family The second story of a new Canadian is one much closer to me but one worth telling. After some convincing, my Dominican Republic (D.R) born and raised husba…

Moving to Canada from The Caribbean- Leaving Sandy Beaches for Snowy Mountains

Carlos Jose Santana is twenty-seven years old and now resides on the north shore of Vancouver with his partner. For anyone who has visited a Caribbean country like The Dominican Republic (D.R), Carlos…

Rachel Thexton recently wrote a column for the national Daily Hive platforms on the worst PR disasters of 2022

How a company, organization, or personal brand handles issues that arise often determines whether they become a crisis or a mistake and/or misunderstanding that is soon forgotten. Having a PR crisis p…

Rachel Thexton writes a national Daily Hive piece on Kanye West and the corporate world’s delay in parting ways with the rapper.

Even after offending several cultural communities with his shocking comments and displays of erratic behaviour, corporate America stuck by the superstar. Why? How did this hurt West himself, as well a…

Rachel Thexton writes for Daily Hive on Crisis Communications and Indigenous Reconciliation

Rachel Thexton was both honoured and saddened to write a column for Daily Hive on the recent lack of leadership attendance at an apology ceremony for Indigenous victims of discrimination Maxwell Johns…

Rachel Thexton wrote a guest post for the digital news website Daily Hive for October 10th’s World Mental Health Day.

The piece emphasized the corporate world’s need to strengthen its mental health education offerings and requirements for team members and listed tips on how the workplace can be a more supportive and …

Understanding PR and Its Value- A Misunderstood Marketing Tool

It seems hard to believe but many senior executives don’t truly understand public relations, its value and how it helps a company. I blame this on the PR industry itself. As communicators, we should f…

Rachel Thexton had the honour of speaking with seasoned journalist Mario Toneguzzi about PR and communications

Rachel Thexton had the honour of speaking with seasoned journalist Mario Toneguzzi about PR and communications as a part of his Business Profile video series. Mario has been a leading Alberta journali…

Thexton PR has had the honour of providing PR services to non-profit organization Whole Way House for the past decade.

National Daily Hive Opinion Piece on Reputation Management

Women of Options 2022: Game Changers

Case Study Thexton PR partnered with Options Community Services, via Anchor Marketing, to build profile for the annual Women of Options fundraising campaign. From developing a communications strategy …

Why PR Consistency is Vital and Essential when Times are Tough

I have been doing PR and strategic communications for over two decades and for much of that time I have serviced a variety of real estate developers, non-profit organizations, and corporate clients. I…

Media Relations, Building Profile and Best Practices

There is much focus on influencers, bloggers, and digital strategy in 2022 PR and communications discussion. These are valuable parts of building profile and important dialogue with communities. Still…

Profile for Cape Group-2022 Highlights

Sample of the Portland Petfood Company Case Study

Case Study: Rachel Thexton organizes sustainability event as new ULI BC Communications Chair

As the new Communications Chair for ULI BC, Rachel Thexton sourced four local sustainability thought-leaders to participate in a virtual Zoom discussion on The Future of Sustainable Building: Mass Tim…

Daily Hive Opinion Piece: Why Amber Heard lost her credibility

Firing her PR team, and hiring a new one mid-trial, was not effective and done too late to save her image. Throughout the trial and with the court finding that she published false and defamatory alleg…

Working with Digital Influencers

Working with Digital Influencers How PR teams can build online profile, while respecting the Influencer role The media landscape changed long ago and now even traditional media outlets often have a st…

PR Mistakes- What to avoid in public relations

PR is an important dialogue between you and the public. It gives you an opportunity to share your thoughts, expertise, and recommendations, and can also establish you as an trusted source in your indu…

Case Study: A Few Highlights from 2021

David Higgins – Whole Way House

While passing through Vancouver’s downtown eastside, it is easy to feel shocked and saddened by seeing those who seem to have lost their way. From long lineups at meal kitchens to those openly sick wi…

Case Study: Pinnacle International

News: Managing Crisis in 2021

Every week there seems to be a new public figure falling from favour online. As behaviours from past and present are available for cut and paste to social media, with millions watching and providing o…

Case Study: Qualex Landmark

Case Study: Whole Way House

Case Study: Development Rezonings

Case Study: Eliot at Norquay

Case Study: The Cape Group

Case Study: Kira by Woodbridge

Rachel Thexton featured in Fresh Magazine

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][vc_column_text]Our very own Rachel Thexton was featured in Fresh Magazine, be sure to check ou…

Our Recent Media Hits – Summer 2016

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][us_grid post_type=”attachment” images=”299,300,301,302,303&#8243; items_layout=”gallery_defaul…

Media Training Tips and Tricks with Allan Coen and Rachel Thexton

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][vc_column_text] Media Training plays a very important role when stepping out to chat with medi…

Our Recent Media Hits – April

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][us_grid post_type=”attachment” images=”288,289,290,291&#8243; items_layout=”gallery_default” c…

Our Team: Michelle Hopkins

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][vc_column_text]A freelance writer with extensive newspaper,magazine, web and corporate writing…

Our Team: Dee de los Santos

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][vc_column_text] Working both as a PR consultant and a blogger, Dee de los Santos brings a diff…

Our Team: Rancy Zhang

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][vc_column_text] A staple in the Chinese media, Rancy Zhang has transitioned over to Public Rel…

Back to basics. Putting the social back into social media.

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][vc_column_text]It’s surprising to see how many corporate social media accounts have hit a plat…

Kanye’s Twitter Feud Is A Lesson In What’s Off Limits Online – Rachel on Huffington Post

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][vc_column_text]Recently,Rachel (Thexton PR) analyzed a Twitter exchange between Kanye West and…

Our Recent Media Hits – January 2016

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][us_grid post_type=”attachment” images=”294,295&#8243; items_layout=”gallery_default” overridin…

WcWeekly 2015 Summary Client Coverage

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][vc_column_text]WcWeekly published a summary of 2015 and many of our clients were featured. To …

My $%^# ups as a PR Pro – and how I learned from them.

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][vc_column_text]I have been working in PR for 12 years and during that time,much has changed in…

Holiday Pitching – What NOT to do.

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][vc_column_text]Media and blogger outreach is an important skill for the PR professional. When …

5 Questions with Josh Rimer, Youtube Personality and Host of “The Sassy Scoop” on OUTtv

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][vc_column_text] Josh Rimer is a well known YouTube, TV personality and social media influencer…

5 Questions with Lynda Steele of “The Lynda Steele Show”

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][vc_column_text] Known well for her “Steele on Your Side” consumer segment on CTV News Vancouve…

5 Questions with Victor Ho of Sing Tao Daily

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][vc_column_text]Vancouver is blessed with multicultural demographics,and you would be surprised…

Chinese Social Media: A Quick Intro

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][vc_column_text]With Vancouver’s changing demographics, it’s increasingly vital to incorporate …

Helping to Tell Stories That Matter

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][vc_column_text]As a public relations professional at Thexton PR, I reach out to B.C.’s media a…

Keeping up in PR

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][vc_column_text]Vancouver is blessed with multicultural demographics,and you would be surprised…

Bloggers And PR: How To Plan The Perfect Date

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][vc_column_text]As a public relations professional at Thexton PR,I reach out to B.C.’s media an…

Five Questions with Jessica Gares

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][vc_column_text]Jessica Gares is a strong presence in the media community through her role as a…

5 Questions with a blogger- Foodology’s Diana Chan

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][vc_column_text]Foodology’s Diana Chan certainly knows how to keep busy. When she’s not attendi…

Think Local: Regionalizing your PR

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][vc_column_text]One common complaint I’ve heard from Vancouver media is their frustration with …

5 Questions with Fairchild TV’s Emily Ng

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][vc_column_text] Although Emily Ng studied Chemistry at the University of British Columbia, pil…

5 Questions with Karm Sumal of Vancity Buzz

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][vc_column_text]If you’re a regular social media user from Vancouver,you’ve probably heard of V…

Best ways to work with your PR firm

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][vc_column_text]Getting maximum value for your PR dollar Your goal is to grow your business and…

PR Myths And Realities

[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1&#8243; line_width=”30&#8243;][vc_column_text] To get started, here’s a round up of 5 PR myths and realities: 1. MYTH: The PR…