Make your news travel further.
Social strategy, community management and influencer outreach that stop the endless scroll — so the stories you earn keep working online.
A great story that stops at the news desk is a missed opportunity. Thexton PR connects the dots between traditional news and social media, so earned coverage, brand stories and campaigns keep travelling — shared, commented on and remembered by the communities you care about.
Thexton PR understands content that resonates online and stops the endless scroll. That starts with strategy: which platforms your brand should actually be on, what value you offer there, and what content earns attention rather than just filling a feed. From there the firm handles the day-to-day — community management, online contests, content development and social audits that show what is working and what to change.
Digital influence in Canada increasingly lives with bloggers and content creators, and Thexton PR has built authentic relationships with these digital leaders over decades — the same trusted outreach used with journalists, applied to the voices your audiences follow. Creators the firm works with consistently describe its campaigns as thoughtful, well-executed and genuinely collaborative.
How we help.
- Social media strategy — platform selection, positioning, content pillars and cadence.
- Social media audits: what is working, what is not, and which metrics matter.
- Community management and day-to-day channel support.
- Online contests and campaigns built to grow reach and engagement.
- Blogger, digital-influencer and content-creator outreach and partnerships.
- Social amplification of earned media, so every story works twice.
Frequently asked.
What does a social media strategy from a PR firm include?
It starts with where your brand should be and why: platform selection, positioning, content pillars and posting cadence matched to your audiences. Because Thexton PR is a PR firm first, the strategy also connects social channels to your earned media — so news coverage, brand stories and campaigns are amplified online instead of living and dying in a single news cycle.
Do you work with influencers and bloggers?
Yes. Thexton PR has spent decades building authentic relationships with Canadian bloggers, digital influencers and content creators, and runs outreach and partnership campaigns with them the same way it pitches journalists — personally, with stories and collaborations that fit each creator's audience. That includes multicultural digital leaders across Chinese and South Asian communities.
Can you manage our social media accounts, or train our team instead?
Both. Thexton PR offers ongoing community management and campaign support for brands that want it handled, and hands-on training for teams that want to run their own channels — the Social Media and PR Sprint Session teaches your team platform strategy, content that stops the scroll, and how to avoid common social media dangers.
What is a social media audit?
An audit is a structured review of your current social presence: which platforms you are on, what value you are offering, what content is working, which metrics actually matter for your goals, and where the gaps and risks are. It ends with concrete recommendations — what to keep, what to change and what to stop — and is often the first step of a larger social strategy.
Let’s tell your story.
Every campaign starts with a conversation — with the same person who will run your PR from day one.
Get in Touch →Explore all Thexton PR services or read our case studies.