Earn the coverage your story deserves.
Story development, media outreach and messaging that journalists actually want — built on 25 years of authentic relationships with Canadian media.
Earned media is still the most credible way to build a brand: a story a journalist chooses to tell carries weight no ad can buy. Thexton PR develops the angles reporters and editors are looking for, matches each story to the outlets and beats where it belongs, and pitches with the personalized outreach that gets a reply — across print, broadcast, online news and digital-first publications.
Rachel Thexton has spent 25 years in Canadian public relations building real relationships with journalists, editors, bloggers and digital influencers — reporters at outlets like The Globe and Mail and Daily Hive have described her pitches as thoroughly researched, relevant and reliable on deadline. Those relationships are earned by only bringing media stories worth telling, and that is exactly how your brand's stories are treated.
Media relations at Thexton PR is never spray-and-pray distribution. Every campaign starts by identifying where your strongest stories live, who they matter to, and which voices your communities already trust — then builds the messaging, materials and media training your team needs to tell the story well, every time someone asks.
How we help.
- Story mining and angle development — finding the stories inside your organization that media will care about.
- Personalized media outreach to journalists, editors, producers, bloggers and digital influencers across Canada.
- Key messaging and press materials — releases, pitches, backgrounders and media kits.
- Media training and interview preparation for your spokespeople.
- Launch, announcement and milestone campaigns, from local Vancouver coverage to national press.
- Ongoing PR counsel, coverage tracking and reporting.
Frequently asked.
What does a media relations agency do?
A media relations agency earns news coverage for your organization. That means finding the stories inside your brand that journalists will care about, shaping them into angles that fit specific outlets and beats, pitching them to the right reporters, editors and producers, and preparing your spokespeople for interviews. Unlike advertising, earned coverage is published because a journalist decided the story was worth telling — which is why it carries more credibility with audiences.
How do you get press coverage for a business in Vancouver?
Coverage starts with a story a journalist can use, not a promotional message. Thexton PR identifies your strongest stories, ties them to what Vancouver and BC media are covering right now, and pitches them personally to journalists Rachel Thexton has worked with over 25 years — from major dailies and broadcast to digital outlets, bloggers and influencers. Personalized outreach to the right reporter always beats a mass press-release blast.
Do you guarantee media coverage?
No ethical PR firm can guarantee earned media — journalists decide what they publish. What Thexton PR does guarantee is professional practice built over 25 years: real stories, researched angles pitched to the right journalists, and materials that make covering your story easy. That is why reporters at outlets like The Globe and Mail and Daily Hive keep taking Rachel's pitches.
Do you offer media training?
Yes. Media training and messaging are part of Thexton PR's media relations work, so your spokespeople walk into every interview prepared. For teams that want to build in-house skills, PR Sprint Sessions offer a full-day, hands-on training in PR foundations, pitching and crisis preparedness led personally by Rachel Thexton.
Let’s tell your story.
Every campaign starts with a conversation — with the same person who will run your PR from day one.
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