Paid Media & Digital PartnershipsPaid partnerships, stretched to work for you.
For years, Thexton PR has been securing and executing paid digital and media partnerships for clients when the message is more appropriate for paid content vs. earned.
Our relationships allow us to recommend the ideal partners, manage cost negotiations when possible, and draft and design content as needed.
There are also cases when earned and paid content can be combined within a partnership, providing clients with enhanced value.
Earned content remains the primary priority for Thexton PR, although there are cases when spreading the word is best done via a paid partnership. You can trust that we will stretch your paid budget to work for you, creating a balanced campaign to bring your story, news, and messages to the communities you need to reach.
Connect with us today to learn more.
How we help.
- Recommending the ideal paid partners — social media influencers, media outlets and digital news sites.
- Cost negotiations with partners, when possible, to stretch your paid budget further.
- Drafting and designing sponsored content as needed.
- Combining earned and paid content within a single partnership for enhanced value.
- Balanced campaigns that pair paid partnerships with Thexton PR's earned media work.
Frequently asked.
When is paid media a better choice than earned media?
Earned coverage remains Thexton PR's first priority, because a story a journalist chooses to tell carries unmatched credibility. But some messages are better suited to paid content — for example when timing, placement or exact wording has to be guaranteed, or when the message is promotional rather than newsworthy. In those cases a paid partnership with the right influencer, outlet or digital news site is often the most effective way to spread the word.
What is sponsored content?
Sponsored content is paid content published by a media outlet, digital news site or social media influencer on behalf of a brand, and labelled as a partnership. Done well, it reads naturally in the partner's own voice and reaches the partner's established, trusting audience. Thexton PR recommends the right partners, negotiates costs when possible and drafts and designs the content as needed.
Can earned and paid media be combined?
Yes. In some cases earned and paid content can be combined within a single partnership, giving clients enhanced value — for example, paid placement alongside editorial or organic coverage with the same partner. Thexton PR looks for these opportunities to build a balanced campaign rather than treating paid and earned as separate efforts.
Do you work with social media influencers?
Yes. Thexton PR has long-standing relationships with social media influencers and digital creators, as well as media and digital news sites. Those relationships allow the firm to recommend partners who genuinely fit your brand and audience, and to secure the best possible value for your paid budget.
Let’s tell your story.
Every campaign starts with a conversation — with the same person who will run your PR from day one.
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